California's art of schmoozing puts Italy at a loss
Apparently, “Vintages,” the well-known wine catalogue has just released in it's newest edition, 123 wines with 22 “in store discoveries,” which lucky for some, are tucked away in only a few select stores.
However, according to Michael Vaughan from the National Post, “Vintages” hurt its sales by choosing to not allow wine writers taste their open bottles. Strangely enough, although it has arguably reduced sales, “Vintages” has still refused to let wine writers taste their open bottles.
“Vintages,” in their latest release, have devoted 16 pages to California produced wines; a paltry four pages were given to Italy’s outstanding wines. This is due in part to politics…since California spent massive amounts on LCBO (the Liquor Control Board of Ontario) marketing projects together with sending LCBO executives on lavish trips, which therefore resulted in California wines commanding the pages of “Vintages.”
The LCBO is the world’s single largest purchaser of alcoholic beverage products. The LCBO is a provincial Crown corporation established in 1927 by Howard Ferguson.
Therefore, regardless of whether or not some of Italy’s wine is legitimately superior to those in California, schmoozing never hurts when you want V.I.P treatment.
They have wine in Italy? Really?
Michael Vaughan, National Post
Published: Saturday, October 28, 2006
http://www.canada.com/nationalpost/news/toronto/story.html?id=a595a59c-0767-4be0-b1b9-8f3da4243259&p=2
However, according to Michael Vaughan from the National Post, “Vintages” hurt its sales by choosing to not allow wine writers taste their open bottles. Strangely enough, although it has arguably reduced sales, “Vintages” has still refused to let wine writers taste their open bottles.
“Vintages,” in their latest release, have devoted 16 pages to California produced wines; a paltry four pages were given to Italy’s outstanding wines. This is due in part to politics…since California spent massive amounts on LCBO (the Liquor Control Board of Ontario) marketing projects together with sending LCBO executives on lavish trips, which therefore resulted in California wines commanding the pages of “Vintages.”
The LCBO is the world’s single largest purchaser of alcoholic beverage products. The LCBO is a provincial Crown corporation established in 1927 by Howard Ferguson.
Therefore, regardless of whether or not some of Italy’s wine is legitimately superior to those in California, schmoozing never hurts when you want V.I.P treatment.
They have wine in Italy? Really?
Michael Vaughan, National Post
Published: Saturday, October 28, 2006
http://www.canada.com/nationalpost/news/toronto/story.html?id=a595a59c-0767-4be0-b1b9-8f3da4243259&p=2
posted by Liz | 4:25 PM
0 Comments:
Post a Comment
<< Home